Live well website, Blood Cancer UK

An innovative new website for people living with and after blood cancer: bloodcancer.org.uk/support-for-you/living-well

Using a content design and behaviour change approach to create bite-size tips and real stories.

Integrating medical and psychological evidence with the lived experience of patients and their families.

What was the impact?

Web statistics showed that the Living well pages were well used since their launch, and the pages continued to be well used. A formal evaluation of the web content showed that after accessing it users were motivated to take action to improve their lives, were more confident to talk to others about their experience and more able to live well as a result of using the pages, feeling less alone and  more in control.

Feedback from Abi Howse, Patient Information Manager, Blood Cancer UK

“I brought Anneliese onto a project to develop an online hub of information and resources to support people living with blood cancer. Working with Anneliese was a pleasure and she brought great value to our project.

She produced a comprehensive and helpful research report in the early phases, revealing what it is that blood cancer patients are most seeking online in relation to support and information.

Anneliese quickly got to understanding our audience and added great value in content planning and service design workshops. In particular, she produced extremely helpful ‘content frameworks’ for each topic area in our website, bringing together evidence, user research, content design principles, and behaviour change approach, to make recommendations on the most important content to provide, and importantly, how to provide it (tone, format).

Another part of the project was interviewing people with blood cancer, for research and also to write up case studies/articles, which Anneliese did sensitively and successfully, managing to build good rapports with contributors and draw out their experiences.”